:root{
  --bg:#040404;
  --panel:#0c0c0e;
  --panel-2:#111114;
  --line:rgba(255,255,255,.07);
  --txt:#d1d1d1;
  --muted:#8b8b8b;
  --purple:#a855f7;
  --purple-deep:#7c3aed;
  --blue:#2575fc;
  --glow:0 0 24px rgba(168,85,247,.35);
  --radius:22px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--txt);font-family:"Plus Jakarta Sans",sans-serif;line-height:1.6;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}

/* ---------- header ---------- */
header{position:sticky;top:14px;z-index:50;padding:0 18px}
.nav{max-width:1260px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;gap:18px;
  background:rgba(10,10,12,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border:1px solid var(--line);border-radius:26px;padding:14px 22px;box-shadow:0 10px 40px rgba(0,0,0,.6)}
.brand{display:flex;align-items:center;gap:10px;font-weight:800;font-size:1.05rem;color:#fff;white-space:nowrap}
.brand img{width:34px;height:34px}
.brand .accent{color:var(--purple)}
.brand small{display:block;font-weight:500;color:var(--muted);font-size:.62rem;letter-spacing:.08em}
.nav ul{display:flex;gap:26px;list-style:none;font-weight:600;font-size:.92rem}
.nav ul a{color:#cfcfcf;transition:color .2s}
.nav ul a:hover{color:var(--purple)}
.btn{display:inline-block;padding:13px 26px;border-radius:999px;font-weight:700;font-size:.92rem;
  background:linear-gradient(135deg,var(--purple-deep),var(--purple));color:#fff;border:0;cursor:pointer;
  box-shadow:var(--glow);transition:transform .2s,box-shadow .2s}
.btn:hover{transform:translateY(-2px);box-shadow:0 0 34px rgba(168,85,247,.55)}
.btn.ghost{background:transparent;border:1px solid rgba(168,85,247,.5);box-shadow:none;color:#e5d5ff}
.btn.ghost:hover{border-color:var(--purple);box-shadow:var(--glow)}
.nav-toggle{display:none;background:none;border:0;color:#fff;font-size:1.5rem;cursor:pointer}
.menu-cta{display:none}

/* ---------- hero ---------- */
.hero{position:relative;min-height:92vh;display:flex;align-items:center;margin:20px 18px 0;border-radius:28px;
  overflow:hidden;border:1px solid var(--line)}
.hero-bg{position:absolute;inset:0;background:
  radial-gradient(60% 80% at 80% 70%,rgba(124,58,237,.38),transparent 60%),
  radial-gradient(50% 60% at 15% 85%,rgba(37,117,252,.16),transparent 60%),
  #050506}
#spirefx{position:absolute;inset:0;width:100%;height:100%}
.hero-fade{position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(180deg,rgba(4,4,4,.5),rgba(4,4,4,.08) 45%,rgba(4,4,4,.7)),
  linear-gradient(100deg,rgba(4,4,4,.55) 0%,transparent 55%)}
.hero-inner{position:relative;z-index:2;padding:90px 0}
.kicker{display:inline-block;font-size:.8rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:#c9a7f5;border:1px solid rgba(168,85,247,.4);border-radius:999px;padding:8px 18px;margin-bottom:28px;
  background:rgba(124,58,237,.08)}
h1{font-size:clamp(2.6rem,6.4vw,5.2rem);line-height:1.06;font-weight:800;letter-spacing:-.02em;
  background:linear-gradient(320deg,#3a3a3a 0%,#f4f4f4 55%,#9b9b9b 100%);
  -webkit-background-clip:text;background-clip:text;color:transparent;max-width:1000px}
h1 .hl{background:linear-gradient(135deg,var(--purple) 10%,var(--blue) 90%);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero p{max-width:560px;margin:30px 0 38px;color:var(--muted);font-size:1.08rem}
.hero-cta{display:flex;gap:16px;flex-wrap:wrap}

/* ---------- marquee ---------- */
.marquee{overflow:hidden;border-block:1px solid var(--line);margin-top:26px;padding:20px 0;background:#060607}
.marquee-track{display:flex;gap:48px;white-space:nowrap;animation:scroll 26s linear infinite;width:max-content}
.marquee span{font-weight:800;font-size:1.15rem;letter-spacing:.12em;text-transform:uppercase;
  background:linear-gradient(320deg,#2c2c2c,#bdbdbd);-webkit-background-clip:text;background-clip:text;color:transparent}
.marquee i{color:var(--purple);font-style:normal}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ---------- sections ---------- */
section{padding:110px 0}
.tag{font-size:.78rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--purple);margin-bottom:16px}
h2{font-size:clamp(2rem,4.4vw,3.6rem);font-weight:800;line-height:1.12;letter-spacing:-.015em;
  background:linear-gradient(321deg,#2e2e2e 0%,#e8e8e8 69%);-webkit-background-clip:text;background-clip:text;color:transparent;
  max-width:820px;margin-bottom:56px}

/* ---------- cards / services ---------- */
.grid{display:grid;gap:22px}
.services{grid-template-columns:repeat(auto-fit,minmax(320px,1fr))}
.card{background:linear-gradient(160deg,var(--panel),var(--panel-2));border:1px solid var(--line);
  border-radius:var(--radius);padding:36px 32px;position:relative;transition:transform .25s,border-color .25s,box-shadow .25s}
.card:hover{transform:translateY(-6px);border-color:rgba(168,85,247,.45);box-shadow:var(--glow)}
.card h3{color:#f1f1f1;font-size:1.28rem;font-weight:700;margin-bottom:14px}
.card p{color:var(--muted);font-size:.97rem}
.card .go{display:inline-block;margin-top:22px;font-weight:700;font-size:.9rem;color:var(--purple)}
.card.cta-card{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;
  background:radial-gradient(120% 140% at 85% 15%,rgba(124,58,237,.35),transparent 55%),linear-gradient(160deg,#0d0a14,#0a0a0c);
  border-color:rgba(168,85,247,.35)}
.card .ico{width:48px;height:48px;border-radius:14px;display:flex;align-items:center;justify-content:center;
  background:rgba(168,85,247,.12);border:1px solid rgba(168,85,247,.35);color:var(--purple);font-size:1.3rem;margin-bottom:22px}

/* ---------- pricing ---------- */
.pricing{grid-template-columns:repeat(auto-fit,minmax(300px,1fr));align-items:stretch}
.plan{position:relative;overflow:hidden}
.plan .badge{position:absolute;top:20px;right:20px;font-size:.68rem;font-weight:800;letter-spacing:.12em;
  color:#0b0313;background:linear-gradient(135deg,#c084fc,var(--purple));padding:6px 14px;border-radius:999px}
.plan.popular{border-color:rgba(168,85,247,.55);box-shadow:var(--glow);
  background:radial-gradient(130% 120% at 50% 0%,rgba(124,58,237,.22),transparent 55%),linear-gradient(160deg,#0d0a14,#0a0a0c)}
.plan .name{font-size:.8rem;font-weight:800;letter-spacing:.2em;color:var(--muted)}
.plan .price{font-size:2.9rem;font-weight:800;color:#fff;margin:14px 0 4px}
.plan .price small{font-size:1rem;color:var(--muted);font-weight:600}
.plan ul{list-style:none;margin:24px 0 30px;display:grid;gap:12px}
.plan li{padding-left:30px;position:relative;color:#bdbdbd;font-size:.95rem}
.plan li::before{content:"✓";position:absolute;left:0;top:0;width:20px;height:20px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;font-size:.7rem;font-weight:800;
  color:var(--purple);border:1.5px solid rgba(168,85,247,.6)}
.fineprint{color:var(--muted);font-size:.82rem;margin-top:28px;max-width:720px}
.fineprint a{color:var(--purple)}

/* ---------- about / stats ---------- */
.about{display:grid;grid-template-columns:1.2fr 1fr;gap:56px;align-items:center}
.about p{color:var(--muted);margin-bottom:18px;font-size:1.05rem}
.stats{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.stat{background:linear-gradient(160deg,var(--panel),var(--panel-2));border:1px solid var(--line);border-radius:var(--radius);
  padding:30px 26px;text-align:left}
.stat b{display:block;font-size:2.2rem;font-weight:800;
  background:linear-gradient(135deg,var(--purple),var(--blue));-webkit-background-clip:text;background-clip:text;color:transparent}
.stat span{color:var(--muted);font-size:.88rem;font-weight:600}

/* ---------- process ---------- */
.steps{grid-template-columns:repeat(auto-fit,minmax(240px,1fr));counter-reset:step}
.step{counter-increment:step}
.step::before{content:"0" counter(step);font-size:2.6rem;font-weight:800;display:block;margin-bottom:16px;
  background:linear-gradient(320deg,rgba(168,85,247,.25),var(--purple));-webkit-background-clip:text;background-clip:text;color:transparent}

/* ---------- FAQ ---------- */
.faq{max-width:820px}
.faq details{border:1px solid var(--line);border-radius:16px;background:var(--panel);margin-bottom:14px;
  padding:22px 26px;transition:border-color .2s}
.faq details[open]{border-color:rgba(168,85,247,.45)}
.faq summary{cursor:pointer;font-weight:700;color:#ececec;font-size:1.02rem;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--purple);font-size:1.5rem;font-weight:600;transition:transform .25s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--muted);margin-top:14px;font-size:.96rem}

/* ---------- contact ---------- */
.contact-box{background:radial-gradient(120% 160% at 50% 0%,rgba(124,58,237,.3),transparent 55%),linear-gradient(160deg,#0d0a14,#09090b);
  border:1px solid rgba(168,85,247,.35);border-radius:28px;padding:80px 40px;text-align:center}
.contact-box h2{margin:0 auto 22px}
.contact-box p{color:var(--muted);max-width:520px;margin:0 auto 36px}
.contact-links{display:flex;gap:16px;justify-content:center;flex-wrap:wrap}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--line);padding:70px 0 40px;background:#060607}
.foot{display:grid;grid-template-columns:2fr 1fr 1fr 1.4fr;gap:40px;margin-bottom:50px}
.foot h4{color:#eee;font-size:.8rem;font-weight:800;letter-spacing:.18em;margin-bottom:18px}
.foot a,.foot p{display:block;color:var(--muted);font-size:.92rem;margin-bottom:10px}
.foot a:hover{color:var(--purple)}
.legal{color:#6a6a6a;font-size:.78rem;border-top:1px solid var(--line);padding-top:30px;line-height:1.7}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .marquee-track,.hero-bg::before,.hero-bg::after{animation:none}
}

@media(max-width:900px){
  .nav ul{display:none}
  .nav #menu.open{display:flex;position:absolute;top:calc(100% + 10px);left:0;right:0;flex-direction:column;
    background:#0a0a0c;border:1px solid var(--line);border-radius:20px;padding:24px;gap:18px;
    box-shadow:0 18px 50px rgba(0,0,0,.8);z-index:60}
  .menu-cta{display:block;margin-top:4px}
  .menu-cta .btn{display:block;text-align:center}
  .nav{position:relative}
  .nav-toggle{display:block}
  .nav > .btn{display:none}
  .about{grid-template-columns:1fr}
  .foot{grid-template-columns:1fr 1fr}
  section{padding:80px 0}
}

/* ---------- inner-page additions ---------- */
.page-hero{position:relative;margin:20px 18px 0;border-radius:28px;overflow:hidden;border:1px solid var(--line);
  padding:110px 0 90px;background:
  radial-gradient(70% 90% at 80% 20%,rgba(124,58,237,.3),transparent 60%),
  radial-gradient(50% 70% at 10% 90%,rgba(37,117,252,.14),transparent 60%),#050506}
.page-hero h1{font-size:clamp(2.2rem,5vw,4rem);max-width:900px}
.page-hero p{max-width:640px;margin-top:26px;color:var(--muted);font-size:1.06rem}
.crumb{font-size:.82rem;color:var(--muted);margin-bottom:20px}
.crumb a{color:var(--purple)}

.feat{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}
.feat .card{padding:28px 26px}
.feat h4{color:#ededed;font-size:1.05rem;font-weight:700;margin-bottom:10px}
.feat p{color:var(--muted);font-size:.92rem}

.svc{border:1px solid var(--line);border-radius:var(--radius);padding:44px 40px;margin-bottom:26px;
  background:linear-gradient(160deg,var(--panel),var(--panel-2))}
.svc > h3{font-size:clamp(1.5rem,2.6vw,2.1rem);font-weight:800;color:#f4f4f4;margin-bottom:16px}
.svc > p{color:var(--muted);margin-bottom:30px;max-width:820px}
.svc .grid{margin-bottom:30px}
.svc details{border-top:1px solid var(--line);padding-top:22px;margin-top:6px}
.svc summary{cursor:pointer;font-weight:700;color:var(--purple);font-size:.95rem;list-style:none}
.svc summary::-webkit-details-marker{display:none}
.svc summary::after{content:" ▾"}
.svc details[open] summary::after{content:" ▴"}
.svc details p{color:var(--muted);font-size:.95rem;margin-top:16px;max-width:900px}

.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.info-row{display:flex;gap:16px;align-items:flex-start;padding:22px 0;border-bottom:1px solid var(--line)}
.info-row:last-child{border-bottom:0}
.info-row .ico{flex:0 0 auto;margin-bottom:0}
.info-row b{display:block;color:#efefef;font-size:.95rem;margin-bottom:4px}
.info-row span,.info-row a{color:var(--muted);font-size:.95rem}
.info-row a:hover{color:var(--purple)}
@media(max-width:900px){
  .contact-grid{grid-template-columns:1fr}
  .svc{padding:32px 24px}
  .page-hero{padding:80px 0 60px}
}

/* ---------- enquiry form ---------- */
.enquiry{display:grid;gap:16px;width:100%}
.enquiry label{display:block;font-size:.86rem;font-weight:600;color:#cfcfcf}
.enquiry label .opt{color:var(--muted);font-weight:500}
.enquiry input,.enquiry select,.enquiry textarea{
  width:100%;margin-top:8px;padding:13px 15px;border-radius:12px;
  background:rgba(255,255,255,.03);border:1px solid var(--line);
  color:#ededed;font-family:inherit;font-size:.95rem;transition:border-color .2s,box-shadow .2s}
.enquiry input:focus,.enquiry select:focus,.enquiry textarea:focus{
  outline:none;border-color:rgba(168,85,247,.6);box-shadow:0 0 0 3px rgba(168,85,247,.12)}
.enquiry textarea{resize:vertical;min-height:110px}
.enquiry select option{background:#0d0d10;color:#ededed}
.enquiry button{margin-top:6px;width:100%}
.enquiry .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.orwa{margin-top:20px;font-size:.9rem;color:var(--muted)}
.orwa a{color:var(--purple);font-weight:600}
.formnote{padding:14px 18px;border-radius:12px;font-size:.92rem;font-weight:600;margin-bottom:22px;width:100%}
.formnote.ok{background:rgba(34,197,94,.1);border:1px solid rgba(34,197,94,.4);color:#86efac}
.formnote.bad{background:rgba(248,113,113,.1);border:1px solid rgba(248,113,113,.4);color:#fca5a5}

/* ---------- SERP / Knowledge Panel mock ---------- */
.serp{border:1px solid var(--line);border-radius:18px;overflow:hidden;background:#0a0a0c;
  box-shadow:0 24px 70px rgba(0,0,0,.6)}
.serp-bar{display:flex;align-items:center;gap:12px;padding:14px 18px;background:#101014;
  border-bottom:1px solid var(--line)}
.serp-dots{display:flex;gap:6px}
.serp-dots i{width:10px;height:10px;border-radius:50%;background:#2a2a30;display:block}
.serp-input{flex:1;display:flex;align-items:center;gap:10px;background:#17171c;border:1px solid var(--line);
  border-radius:999px;padding:9px 16px;color:#cfcfcf;font-size:.9rem}
.serp-input span{color:#6f6f78}
.serp-body{display:grid;grid-template-columns:1fr .82fr;gap:26px;padding:26px}
.serp-left{display:grid;gap:20px;align-content:start}
.res .url{color:#7f8b9e;font-size:.76rem;margin-bottom:5px}
.res .t{color:#8ab4f8;font-size:1.02rem;font-weight:600;line-height:1.3}
.res .d{color:#8b8b93;font-size:.82rem;margin-top:5px;line-height:1.5}
.res.messy .t{color:#6f7c90}
.serp-note{font-size:.76rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  padding:7px 12px;border-radius:8px;display:inline-block;justify-self:start}
.serp-note.bad{color:#fca5a5;background:rgba(248,113,113,.08);border:1px solid rgba(248,113,113,.3)}
.serp-note.good{color:#86efac;background:rgba(34,197,94,.08);border:1px solid rgba(34,197,94,.3)}

/* the panel card itself */
.kp{border:1px solid var(--line);border-radius:14px;background:linear-gradient(170deg,#121218,#0d0d11);
  padding:22px;align-self:start;position:relative;overflow:hidden}
.kp::before{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(120% 90% at 90% 0%,rgba(168,85,247,.16),transparent 60%)}
.kp-top{display:flex;gap:16px;align-items:flex-start;position:relative}
.kp-face{width:74px;height:74px;border-radius:12px;flex:0 0 auto;
  background:linear-gradient(150deg,#2b2b34,#1a1a20);border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;color:#5d5d68;font-size:1.7rem;font-weight:800}
.kp h4{color:#f3f3f5;font-size:1.22rem;font-weight:800;line-height:1.2;margin-bottom:3px}
.kp .role{color:#8b8b93;font-size:.85rem}
.kp .src{color:#6f6f78;font-size:.72rem;margin-top:9px}
.kp .bio{color:#a9a9b2;font-size:.85rem;line-height:1.6;margin:18px 0 0;position:relative}
.kp-facts{margin-top:18px;display:grid;gap:9px;position:relative}
.kp-facts div{display:flex;gap:8px;font-size:.82rem}
.kp-facts b{color:#c9c9d2;font-weight:700;min-width:74px}
.kp-facts span{color:#8b8b93}
.kp-links{display:flex;gap:9px;margin-top:20px;flex-wrap:wrap;position:relative}
.kp-links i{font-style:normal;font-size:.72rem;font-weight:700;color:#c9a7f5;
  border:1px solid rgba(168,85,247,.35);border-radius:999px;padding:6px 12px;background:rgba(124,58,237,.08)}
.kp-claim{margin-top:18px;display:flex;align-items:center;gap:8px;font-size:.76rem;color:#86efac;
  border-top:1px solid var(--line);padding-top:14px;position:relative}

/* before/after switch */
.switch{display:inline-flex;gap:6px;background:#101014;border:1px solid var(--line);
  border-radius:999px;padding:6px;margin-bottom:26px}
.switch button{background:none;border:0;color:#9a9aa4;font-family:inherit;font-weight:700;font-size:.88rem;
  padding:10px 22px;border-radius:999px;cursor:pointer;transition:background .2s,color .2s}
.switch button.on{background:linear-gradient(135deg,var(--purple-deep),var(--purple));color:#fff}
[data-state="before"] .kp,[data-state="before"] .serp-note.good{display:none}
[data-state="after"] .res.messy,[data-state="after"] .serp-note.bad{display:none}
[data-state="after"] .serp-body{grid-template-columns:1fr .82fr}
[data-state="before"] .serp-body{grid-template-columns:1fr}

@media(max-width:900px){
  .serp-body,[data-state="after"] .serp-body{grid-template-columns:1fr;padding:18px;gap:20px}
  .serp-input span{display:none}
}

/* ---------- real screenshot example ---------- */
.shot{display:grid;grid-template-columns:1fr 1fr;gap:34px;align-items:center}
.shot-img{border-radius:20px;overflow:hidden;border:1px solid var(--line);
  box-shadow:0 26px 70px rgba(0,0,0,.65);background:#fff;line-height:0}
.shot-img img{width:100%;height:auto;display:block}
.shot .cap{color:#6f6f78;font-size:.78rem;margin-top:14px;line-height:1.6}
.shot h3{color:#f2f2f4;font-size:clamp(1.3rem,2.2vw,1.8rem);font-weight:800;margin-bottom:16px}
.shot p{color:var(--muted);margin-bottom:14px}
@media(max-width:900px){.shot{grid-template-columns:1fr;gap:26px}}

/* ---------- hero: full-width browser frame showing a real SERP ---------- */
.serp-frame{margin-top:52px;border:1px solid var(--line);border-radius:16px;overflow:hidden;
  background:#101014;box-shadow:0 30px 80px rgba(0,0,0,.7);position:relative}
.serp-frame::before{content:"";position:absolute;inset:-6% -3%;pointer-events:none;z-index:-1;
  background:radial-gradient(closest-side,rgba(168,85,247,.26),transparent 70%);filter:blur(34px)}
.serp-chrome{display:flex;align-items:center;gap:8px;padding:11px 16px;border-bottom:1px solid var(--line)}
.serp-chrome i{width:10px;height:10px;border-radius:50%;background:#2a2a30;display:block}
.serp-chrome span{margin-left:10px;color:#6f6f78;font-size:.76rem}
.serp-frame img{width:100%;height:auto;display:block}
.serp-cap{color:#6f6f78;font-size:.75rem;margin-top:14px;line-height:1.6;max-width:900px}
.page-hero .serp-hint{display:none;color:#6f6f78;font-size:.72rem;margin-top:10px}
@media(max-width:900px){
  .serp-frame{margin-top:36px}
  .serp-chrome span{display:none}
  /* A 2.7:1 screenshot squeezed into a phone column is illegible, so let the
     shot keep a readable width and scroll inside its own frame instead. */
  .serp-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch}
  .serp-scroll img{min-width:660px}
  .page-hero .serp-hint{display:block}
}

/* ---------- nudge pointing at the compare toggle ---------- */
.switch-wrap{position:relative;display:inline-block;margin-bottom:26px}
.switch-wrap .switch{margin-bottom:0}
.nudge{position:absolute;bottom:calc(100% + 2px);right:72px;display:flex;align-items:flex-end;gap:6px;
  pointer-events:none;animation:nudge-bob 1.8s ease-in-out infinite;transition:opacity .35s ease}
.nudge b{font-size:.95rem;font-weight:700;font-style:italic;color:#c9a7f5;white-space:nowrap;padding-bottom:10px}
.nudge svg{width:46px;height:42px;overflow:visible}
.nudge svg path{fill:none;stroke:var(--purple);stroke-width:2.8;stroke-linecap:round;stroke-linejoin:round}
.nudge.gone{opacity:0}
@keyframes nudge-bob{0%,100%{transform:translateY(0)}50%{transform:translateY(-6px)}}
@media (prefers-reduced-motion:reduce){.nudge{animation:none}}
@media(max-width:600px){
  .nudge{right:56px}
  .nudge b{font-size:.85rem}
  .nudge svg{width:38px;height:34px}
}

/* ---------- services dropdown ---------- */
.has-sub{position:relative}
.sub-toggle{background:none;border:0;font:inherit;font-weight:600;font-size:.92rem;color:#cfcfcf;
  cursor:pointer;padding:0;display:inline-flex;align-items:center;gap:5px;transition:color .2s}
.sub-toggle:hover,.has-sub:hover .sub-toggle{color:var(--purple)}
.sub-toggle i{font-style:normal;font-size:.7rem;transition:transform .25s}
.has-sub:hover .sub-toggle i,.sub-toggle[aria-expanded="true"] i{transform:rotate(180deg)}
.nav .sub{position:absolute;top:calc(100% + 14px);left:-18px;min-width:272px;list-style:none;
  background:#0c0c10;border:1px solid var(--line);border-radius:18px;padding:10px;
  box-shadow:0 22px 60px rgba(0,0,0,.8);display:none;flex-direction:column;gap:0;z-index:70}
.has-sub:hover .sub,.has-sub:focus-within .sub{display:flex}
.sub li{display:block}
.sub a{display:block;padding:11px 14px;border-radius:12px;font-size:.9rem;font-weight:600;
  color:#cfcfcf;transition:background .18s,color .18s}
.sub a:hover{background:rgba(168,85,247,.12);color:#fff}
.sub-all{border-top:1px solid var(--line);margin-top:6px;padding-top:6px}
.sub-all a{color:var(--purple)}
/* bridge the gap so the menu does not close while the cursor travels to it */
.has-sub::after{content:"";position:absolute;top:100%;left:0;right:0;height:16px}

/* ---------- service index cards ---------- */
.svc-card{display:flex;flex-direction:column}
.svc-card h3{color:#f1f1f1;font-size:1.2rem;font-weight:700;margin-bottom:12px}
.svc-card p{flex:1}
.svc-card .go{display:inline-block;margin-top:22px;font-weight:700;font-size:.9rem;color:var(--purple)}

/* ---------- long-form prose ---------- */
.longform{max-width:860px}
.longform p{color:var(--muted);font-size:1.02rem;margin-bottom:20px}

/* ---------- related service pills ---------- */
.pills{display:flex;flex-wrap:wrap;gap:12px}
.pill{display:inline-flex;align-items:center;padding:12px 20px;border-radius:999px;
  border:1px solid var(--line);background:var(--panel);color:#cfcfcf;font-size:.9rem;font-weight:600;
  transition:border-color .2s,color .2s,transform .2s}
.pill:hover{border-color:rgba(168,85,247,.5);color:#fff;transform:translateY(-2px)}

@media(max-width:900px){
  /* inside the hamburger the submenu becomes an inline, tappable list */
  .nav .sub{position:static;display:none;min-width:0;left:auto;top:auto;border:0;box-shadow:none;
    background:transparent;padding:6px 0 0 10px}
  .has-sub:hover .sub{display:none}
  .nav .sub.open{display:flex}
  .sub a{padding:9px 8px;font-weight:500}
  .sub-toggle{font-size:.92rem}
  .has-sub::after{display:none}
}

/* two-column hero: copy on the left, a visual on the right */
.hero-split{display:grid;grid-template-columns:1.05fr .95fr;gap:52px;align-items:center}
@media(max-width:980px){.hero-split{grid-template-columns:1fr;gap:38px}}

/* ---------- PR: article page mock in a browser frame ---------- */
.art-wrap{position:relative}
.art-wrap::before{content:"";position:absolute;inset:-10% -6%;z-index:-1;pointer-events:none;
  background:radial-gradient(closest-side,rgba(168,85,247,.28),transparent 70%);filter:blur(38px)}
.art{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:#101014;
  box-shadow:0 30px 80px rgba(0,0,0,.72)}
.art-chrome{display:flex;align-items:center;gap:8px;padding:11px 15px;border-bottom:1px solid var(--line)}
.art-chrome i{width:9px;height:9px;border-radius:50%;background:#2a2a30;display:block}
.art-chrome span{margin-left:10px;color:#6f6f78;font-size:.72rem;font-family:"Plus Jakarta Sans",sans-serif}
.art-page{background:#fbfaf7;color:#16150f;padding:26px 30px 30px;font-family:Georgia,'Times New Roman',serif}
.art-mast{display:flex;justify-content:space-between;align-items:center;gap:14px;
  border-bottom:1px solid #d9d4c8;padding-bottom:12px;margin-bottom:20px}
.art-mast b{font-size:1rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase}
.art-mast em{font-style:normal;font-family:"Plus Jakarta Sans",sans-serif;font-size:.62rem;font-weight:700;
  letter-spacing:.12em;text-transform:uppercase;color:#8a8578;border:1px solid #d9d4c8;border-radius:4px;padding:4px 8px}
.art-kicker{font-family:"Plus Jakarta Sans",sans-serif;font-size:.66rem;font-weight:800;letter-spacing:.18em;
  text-transform:uppercase;color:#9a6b1f;margin-bottom:10px}
.art h3{font-size:clamp(1.3rem,2.3vw,1.75rem);line-height:1.2;font-weight:700;margin-bottom:12px;color:#16150f}
.art .byline{font-family:"Plus Jakarta Sans",sans-serif;font-size:.68rem;font-weight:600;letter-spacing:.08em;
  text-transform:uppercase;color:#8a8578;padding-bottom:16px;border-bottom:1px solid #ece7db;margin-bottom:18px}
.art-photo{height:132px;border-radius:5px;margin-bottom:18px;position:relative;
  background:linear-gradient(125deg,#cfc9ba,#eae5d8 45%,#c6bfae)}
.art-photo::after{content:"Photograph";position:absolute;right:9px;bottom:7px;
  font-family:"Plus Jakarta Sans",sans-serif;font-size:.56rem;letter-spacing:.1em;
  text-transform:uppercase;color:#6f6a5c}
.art .lede{font-size:.98rem;line-height:1.6;color:#2e2c25;margin-bottom:18px}
.art-cols{column-count:2;column-gap:24px}
.art-cols i{display:block;height:6px;border-radius:3px;background:#ddd8cc;margin-bottom:10px}
.art-cols i:nth-child(5n){width:74%}
.art-cols i:nth-child(8n){width:90%}
.art-quote{margin:18px 0 0;padding-left:14px;border-left:3px solid #c9a24a;
  font-size:.95rem;line-height:1.5;color:#3a382f;font-style:italic}

/* tier list */
.tiers{display:grid;gap:0;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.tier{display:grid;grid-template-columns:64px 1fr;gap:22px;padding:26px 28px;
  border-bottom:1px solid var(--line);transition:background .2s}
.tier:last-child{border-bottom:0}
.tier:hover{background:rgba(168,85,247,.05)}
.tier b{font-size:1.5rem;font-weight:800;
  background:linear-gradient(135deg,var(--purple),var(--blue));-webkit-background-clip:text;background-clip:text;color:transparent}
.tier h4{color:#efefef;font-size:1.05rem;font-weight:700;margin-bottom:7px}
.tier p{color:var(--muted);font-size:.94rem}

/* earned vs paid */
.vs{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.vs .card h4{font-size:1.1rem;font-weight:800;margin-bottom:16px;color:#f1f1f1}
.vs ul{list-style:none;display:grid;gap:11px}
.vs li{padding-left:26px;position:relative;color:#bdbdbd;font-size:.94rem}
.vs li::before{position:absolute;left:0;top:-1px;font-weight:800}
.vs .earned li::before{content:"✓";color:#86efac}
.vs .paid li::before{content:"$";color:#c9a7f5}

@media(max-width:900px){
  .art-page{padding:20px 18px 24px}
  .art-cols{column-count:1}
  .art-photo{height:108px}
  .vs{grid-template-columns:1fr}
  .tier{grid-template-columns:48px 1fr;gap:16px;padding:22px 20px}
}

/* ---------- outlet wordmarks (names, not logos) ---------- */
.marks{display:grid;gap:30px}
/* grid items default to min-width:auto, which lets the max-content track push
   the row wider than the page and defeats the overflow:hidden below */
.marks > *{min-width:0}
/* each tier scrolls in its own track; edges fade so it reads as continuous */
.mark-marquee{overflow:hidden;position:relative;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.mark-row{display:flex;gap:12px;width:max-content;animation:mark-scroll 46s linear infinite}
.mark-row.slow{animation-duration:64s}
.mark-row.rev{animation-direction:reverse}
.mark-marquee:hover .mark-row{animation-play-state:paused}
@keyframes mark-scroll{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){
  .mark-row{animation:none;flex-wrap:wrap;width:auto}
  .mark-marquee{-webkit-mask-image:none;mask-image:none}
}
.mark-lab{font-size:.72rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);margin-bottom:12px}
.mark{display:inline-flex;align-items:center;justify-content:center;padding:13px 22px;border-radius:10px;
  background:#f6f3ec;color:#16150f;font-family:Georgia,'Times New Roman',serif;font-size:1rem;
  font-weight:700;letter-spacing:.01em;white-space:nowrap;
  box-shadow:0 10px 30px rgba(0,0,0,.5);transition:transform .22s,box-shadow .22s}
.mark:hover{transform:translateY(-3px);box-shadow:0 16px 40px rgba(0,0,0,.65)}
.mark.sm{font-size:.9rem;padding:11px 18px;background:#ece8de}
.mark.tone{background:#141419;color:#d9d9de;border:1px solid var(--line);box-shadow:none;
  font-family:"Plus Jakarta Sans",sans-serif;font-weight:600;font-size:.86rem}
.mark.tone:hover{border-color:rgba(168,85,247,.45)}
.marks-note{color:#7a7a83;font-size:.8rem;line-height:1.65;margin-top:26px;max-width:820px;
  border-left:2px solid rgba(168,85,247,.4);padding-left:16px}
@media(max-width:600px){
  .mark{font-size:.88rem;padding:11px 16px}
  .mark.sm{font-size:.8rem;padding:9px 14px}
}

/* ---------- big hero with the marquee wall inside it ---------- */
.page-hero.big{text-align:center;padding:62px 0 0}
.page-hero.big .crumb{text-align:left}
.page-hero.big h1{font-size:clamp(2.4rem,5.2vw,4.1rem);margin:0 auto;max-width:16ch;line-height:1.04}
.page-hero.big .lead{max-width:640px;margin:22px auto 0;font-size:1.02rem}
.page-hero.big .hero-cta{justify-content:center}
.hero-marks{margin-top:36px;padding:24px 0 40px;border-top:1px solid var(--line)}
.hero-marks .mark-lab{color:#7a7a83}
.hero-marks .marks{gap:16px}
/* the tier captions are noise inside the hero — the wall reads on its own */
.hero-marks .marks .mark-lab{display:none}
@media(max-width:900px){
  .page-hero.big{padding:72px 0 0}
  .hero-marks{margin-top:42px;padding:26px 0 40px}
}
.hero-marks .marks-note{margin:24px auto 0;text-align:left}