Notes on search, entities and reputation.
Plain-language guides on how Google understands people and brands — and how to make that work in your favour.
How to claim a Google knowledge panel
Where the claim link lives, what Google accepts as proof you represent the entity, and what the verified access is good for.
Read the guide →How to update a knowledge panel so the change sticks
Wrong title, old logo, outdated address. Find the source feeding it, fix the sources, then tell Google — in that order.
Read the guide →Knowledge panels for companies and brands
What fills a company panel, how it differs from a Business Profile, and the entity signals that build one.
Read the perspective →How to delete Google search results: every removal route explained
What Google deletes on request, what needs the source handled first, and what gets outranked instead — the full map.
Read the guide →DMCA takedowns explained: how to get stolen content removed
Platform, host and search engine — where to send a notice, what it needs, and what happens after.
Read the guide →Online reputation repair: how a damaged search presence gets fixed
Audit, removals, deindexing and the positive content that holds the first page afterwards — with honest timelines.
Read the guide →How to remove negative articles from Google: every route that works
Publisher outreach, Google's removal tools, freshness and suppression — the four routes, with realistic timelines for each.
Read the guide →How to remove fake Google reviews: flag, appeal, escalate
Only Google can delete a review — but the right flag with the right evidence gets it done. The full process, step by step.
Read the guide →How to remove your personal information from the internet
Data brokers, people-finder sites and Google's removal tools — finding every listing, opting out, and keeping the data down.
Read the guide →What is generative engine optimization (GEO) — AI search, explained
AI now answers around half of Google searches. GEO is how brands stay visible — what it is, and how to start.
Read the guide →How to get your brand cited by ChatGPT and AI Overviews
Every AI answer names a few brands. The playbook for being one of them: extractable content, schema, entity signals, trusted coverage.
Read the playbook →Why original content wins on Instagram in 2026
Instagram's algorithm now rewards original creative and fresh trend takes — the friendliest shift in years for meme-native brands.
Read the perspective →What is meme marketing — and why brands love it
Your brand inside the content people actually share: 60% higher engagement, 70% more shares, and the audiences ads can't reach.
Read the guide →How brands use Instagram meme pages to go viral
The placement playbook: branded memes, shoutouts, coordinated waves and trend response across the pages your audience follows.
Read the playbook →Why meme marketing is the most cost-effective reach on Instagram
Engaged impressions at a fraction of ad costs, multiplied by free shares — the economics that make meme campaigns stretch budgets.
Read the perspective →What is local SEO — and what it does for your business
When someone nearby searches for what you sell, local SEO decides whether they find you. How it works and why it converts so well.
Read the guide →How "near me" searches work — and how to win them
Relevance, distance, prominence: the three signals Google weighs when it picks the map-pack winners, and how to build each one.
Read the guide →Google Business Profile: the benefits of getting it right
Often the first thing customers see — a free storefront on Google. What a complete, active profile does for calls, visits and trust.
Read the guide →Seven benefits of press releases for your business
Instant credibility, new audiences, stronger search results and momentum that compounds — what one well-placed announcement actually does.
Read the guide →How press coverage builds trust — and turns it into sales
Buyers, investors and future hires all check you out first. Coverage answers their first question before you say a word.
Read the perspective →Press releases and SEO: coverage that keeps ranking
Media coverage owns your first page, earns links from trusted domains, and feeds the entity data behind Knowledge Panels and AI answers.
Read the guide →What is a Google Knowledge Panel — and why it matters in 2026
The card beside your name, explained: where its facts come from, why it has become the first impression that matters, and how panels are earned.
Read the guide →How to get a Google Knowledge Panel: the signals Google looks for
The step-by-step sequence — canonical facts, structured data, profile alignment and trusted coverage — that turns a name into an entity.
Read the guide →Why founders and executives are investing in their Knowledge Panels
Fundraising, sales, media, hiring: the moments where a verified card earns its keep — and why entity work compounds like few other investments.
Read the perspective →Rather have this done for you?
From entity audits to full Knowledge Panel builds — see how we work, or start a conversation.